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What does the real taste of Queensland look like to you?

We want to see it.

From backyard cricket to beach days, BBQs to knock-offs. If it screams Queensland, it belongs here.

🏆 THIS IS YOUR CHANCE TO WIN:
💪 A meet & greet with a Legend of your choice
🍻 A year’s supply of QBC (12 cartons)

HOW TO ENTER

1️⃣Grab a QBC Original Mid from your local BWS or Dan Murphy’s.
2️⃣Capture yourself and a QBC with something that best represents Queensland.
3️⃣Post it to your Instagram feed and tag @qldbeerco.
4️⃣Make sure your account is public.

HURRY ENTRIES CLOSE TUESDAY 7 JULY 11:59PM AEST!

Queensland does it better. Let’s see it.

18+ only. Drink responsibly.

TERMS AND CONDITIONS

1. Information on how to enter forms part of the terms of entry. Entry into the QBC Real Taste of Queensland Competition (“Competition”) is deemed acceptance of these terms and conditions.

Eligibility to Enter

2. Entry is open to all residents of Australia, aged 18 years or older. Employees (and their immediate families) of the Promoter and agencies associated with this promotion are ineligible to enter. Immediate family means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or 1st cousin.

3. Entrants must:

a. Have an active Instagram account

b. Have their Instagram profile set to public during the Competition Period and until winner determination

c. Comply with Instagram’s Terms of Use

d. The Promoter reserves the right to verify age and identity.

Competition Period

4. The Competition commences on Tuesday 23 June 2026 at 17:00 AEST and closes on Tuesday 7 July 2026 at 23:59 AEST (“Competition Period”)

How to Enter

5. To participate in the competition entrants must:

a. Follow the Queensland Beer Co. @qldbeerco Instagram account; and

b. Film or take a photo of themselves and show what they believe best represents the Real Taste of Queensland

c. Ensure a Queensland Beer Co (QBC) Original Mid (can, 6-pack, or carton) is clearly visible during the photo or video;

d. Upload the photo or video to their Instagram Grid;

e. Tag the official Queensland Beer Co Instagram account (qldbeerco);

f. Ensure their profile is set to public at the time of entry and until finalists are announced.

6. Entries that do not include a visible QBC product, fail to tag the account, or are not publicly viewable will be deemed invalid.

7. The Promoter accepts no responsibility for late, lost or misdirected entries.

8. Entrants can enter once per Instagram account.

9. Entries must be received by Tuesday 7 July 2026 at 11:59PM AEST to be included in the Competition. Each valid entry received over the duration of the Competition Period will be entered into the Prize Judging.

10. It is free to enter, however, the cost of accessing the Instagram App is dependent on the entrant’s individual service provider.

11. The Promoter is entitled to use any of the entries submitted in any manner and for any purpose at its absolute discretion, including promotional, marketing and publicity purposes without any further reference or payment or other compensation to the entrant. The Promoter is entitled to amend, edit, select, crop, retouch, add to or delete from any part of the submitted entry.

12. The Entrant warrants to the Promoter the entry submitted, is an original work of the Entrant that does not infringe the rights of any third parties and that any people featured in the images and/or video content are aged 18 or above and have consented to their image being used as part of the entry. If or any part of the information provided to or by the Entrant in relation to their entry was provided by a third party, the Entrant warrants they have obtained the relevant copyright permission to submit the entry for the purposes of this promotion. The entrant agrees to indemnify the Promoter against all claims and costs by third parties arising from a breach of the warranty set out in this condition. An entry that is made on behalf of an entrant by a third party will be invalid.

13. Entrants must not submit an entry that could be considered offensive, insensitive, defamatory or racist. Entries must not include swearing, inappropriate behaviour or language, MA or R rated images, vision or audio. Any entry which the judges, at their discretion, deem inappropriate, incomprehensible and incomplete will be invalid. The entrant agrees to indemnify the Promoter.

14. The account holder is responsible for any activity and/or entries that have been submitted using their device (E.g. Phone, computer, tablet etc). It is the account holder’s sole responsibility to control any and all access to their device. The Promoter will not be responsible for any loss, damage or costs incurred as a result of failure to comply with this. Entrants must not use another’s device without express permission from the account holder.

15. The Promoter reserves the right, at any time, to verify the validity of entries and entrants (including an entrant’s identity, age and place of residence) and to disqualify any entrant who submits an entry that is not in accordance with these Terms and Conditions or who tampers with the entry process. Error and omissions will be accepted at the Promoter’s discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.

16. In consideration for the Promoter awarding the prize to the winner, the winner hereby permits the winner’s image and/or voice, as recorded, photographed or filmed during the winner’s participation in the prize to appear in connection with Queensland Beer Co. or the advertising or marketing thereof, in any media whatsoever through the world and the winner will not be entitled to any fee for such use.

How to Win

17. This is a game of skill; chance plays no part in determining the winner. The judges’ decision in relation to any aspect of the competition will be final and binding on every person who enters. No correspondence will be entered into regarding the result of the judging.

18. The Prize Winner Finalists will be, in the sole opinion of the judges, the most deserving entry based on creativity, originality, aesthetic & entertainment value.

19. The Prize Winner will be notified by the Promoter via Instagram direct message within two (2) business days of the Voting Period conclusion to confirm their Prize and begin Prize fulfillment. The Winner’s details will be published on the Queensland Beer Co Instagram within 7 days of judging.

20. All reasonable attempts will be made to contact the Winner. If the Prize remains unclaimed, unallocated or forfeited for any reason, by Friday 10 July 2026, the Prize will be re-allocated to the next best entry, as determined by the judges.

Prize Details

21. There will be One (1) Prize Winner who is deemed to have submitted the best entry, as determined by the judges, who will win the following prize package:

a. A year’s supply of beer, consisting of 12 cases of Queensland Beer Co. Original Mid valued at $720. Each case of QBC Original Mid is made up of 24 x 375mL cans. The prize will be provided to the winner as two separate deliveries over a period of 2 months – six cases (as outlined above) per delivery. Each delivery will be to the winner’s nominated Australian residential address.

b. A meet and greet opportunity with a Legend of the prize winner’s choice (i.e. Wally Lewis, Darren Lockyer, Cameron Smith, Johnathan Thurston) valued at $5,000.

22. The total Prize Pool is valued at $5,720.00 (including GST). The prize value is to be considered in its local currency (Australian dollars). The prize value is correct at time of publishing of these Terms and Conditions.

23. The Prize Winner and their guests must conduct themselves in a responsible, respectful and professional manner and comply with the conditions of the Prize.

24. The Prize is non-transferable, non-refundable, non-exchangeable, non-replaceable and non-redeemable for cash. The Promoter accepts no responsibility for any variation in the value of the Prize.

25. The Promoter, Competitions Partner and any organisation or individual associated with the provision of the Prize(s) make no representation as to the safety conditions or other issues that may exist at any venue associated with the Prize.

26. In the event that for any reason whatsoever a Prize Winner does not ultilise the full amount of the Prize at the time agreed by the Promoter then that element of the Prize will be forfeited and cash will not be awarded in lieu of that element of the Prize.

27. Once the Prize has been arranged by the Promoter, changes to the Prize must be made by and are at the expense of the Prize Winner.

28. By accepting the prize, the Winner agree to participate in and co-operate as required with all reasonable media requests relating to the prize, including but not limited to, being interviewed, and photographed, filmed and/or chaperoned throughout the duration of the prize, with the media owned in full by the Promoter.

29. It is a condition of accepting the Prize that the Prize Winner must comply with all the conditions of use of the Prize.

30. It is a condition of accepting the Prize that the Prize Winner may be required to sign a legal release in a form determined by the Promoter in its absolute discretion.

31. The prize cannot be transferred. The prize will be awarded to the winning entry’s Instagram account holder only.

Instagram Release

32. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram. You are providing your information to The Promoter and not to Instagram. The information you provide will only be used for the purpose of this competition unless otherwise specified in these terms and conditions. Any questions, comments or complaints about this Competition must be directed to the Promoter and not to Instagram.

33. Entry and continued participation in the Competition is dependent on entrants following and acting in accordance with Instagram terms of use, including but not limited to clauses relating to entrants with an Instagram account who are under the age of 13 at the time of entry, which can be viewed at https://help.instagram.com/581066165581870.

34. This Competition adheres to the terms and conditions set out in the Instagram promotion guidelines which can be found at: https://help.instagram.com/179379842258600

35. All entrants unconditionally and irrevocably release and discharge Instagram from any and all liability in relation to this Competition.

Rights and Release

36. By entering into the Competition, you:

a. Consent to the Promoter using your entry in any manner and for any purpose at their absolute discretion without any further reference or payment or other compensation to the entrant, including communication of the entry in any media (now existing or hereafter devised) throughout the world in perpetuity Promoter websites, social accounts, promotional, marketing and publicity purposes;

b. Consent to the Promoter editing the entry in any way;

c. Grant to the Promoter the right to use your name, image, and likeness in connection with the entry and the Competition;

d. Assign to the Promoter, by way of present and future assignment of existing and future rights, all rights in all material created by in connection with the entry immediately upon their creation and grant to the Promoter a worldwide, royalty free, exclusive, irrevocable licence to exploit the entry;

e. Consent to such acts that might otherwise infringe your moral rights in respect of all material created under these Terms & Conditions of Entry and you agree that the Promoter are not required to credit you in its exploitation of the entry.

37. In consideration for the Promoter awarding the Prize to the Prize Winner(s) (“Winner”), the Winner hereby permits the Winner’s image and/or voice, as recorded, photographed, or filmed during the Winner’s participation in the Prize to appear in connection with The Promoter’s advertising or marketing thereof, in any media whatsoever through the world and the Winner will not be entitled to any fee for such use.

Responsible drinking

38. Enjoy alcohol responsibly. Consider the safe drinking levels recommended in the National Health and Medical Research Council Australian Guidelines to Reduce Health Risks from Drinking Alcohol – see: www.nhmrc.gov.au/about-us/publications/australian-guidelines-reduce-health-risks-drinking-alcohol. See also the NSW Liquor Competition Guidelines and Intoxication Guidelines at www.liquorandgaming.nsw.gov.au/documents/gl/gl4001-liquor-promotion-guidelines.pdf.

General Terms

39. The Promoter’s decision is final, and the Promoter will not enter into correspondence regarding the Competition result.

40. Personal information about the Winner will be shared with the Promoter and their agents, to the extent necessary for the Promoter to organise fulfilment of the prize.

41. Should a Prize Winner not meet any of the criteria stated in these terms and conditions to be a valid Prize Winner they will forfeit all rights to the Prize, and a redraw will take place to reallocate the Prize to a valid Winner.

42. By accepting the Prize, the Prize Winner agrees to participate in and co-operate as required with all reasonable media editorial requests relating to the Prize, including but not limited to, being interviewed, and photographed or filmed.

43. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. You are providing your information to The Promoter and not to Instagram. The information you provide will only be used for the purpose of this competition unless otherwise specified in these terms and conditions. Any questions, comments or complaints about this Competition must be directed to the Promoter and not to Instagram.

44. Entry and continued participation in the Competition is dependent on entrants following and acting in accordance with Instagram terms of use, including but not limited to clauses relating to entrants with an Instagram account who are under the age of 13 at the time of entry, which can be viewed at https://help.instagram.com/581066165581870.

45. This Competition adheres to the terms and conditions set out in the Instagram promotion guidelines which can be found at: https://help.instagram.com/179379842258600.

46. All entrants unconditionally and irrevocably release and discharge Instagram from any and all liability in relation to this Competition.

47. If for any reason this Competition is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorised intervention, fraud, technical failures or any causes beyond the control of the Promoter, which corrupt or affect the administration, security, fairness or integrity or proper conduct of this promotion, the Promoter reserves the right in its sole discretion to disqualify any individual who tampers with the entry process, take any action that may be available, and to cancel, terminate, modify or suspend the Competition, subject to government legislation.

48. If your entry is selected as a winning entry, validation of your circumstances, eligibility and the validity of your entry will be undertaken by the Promoter. Method of validation (without limitation) will be determined by the Promoter at its complete discretion. If the winning entry is deemed to be a Prize Winner, the Prize Winner will be notified in accordance with these terms and conditions. In the event that the Promoter requests the entrant to sign any legal documents relating to the verification of their relevant circumstances or eligibility, the legal documents will take the form determined by the Promoter. It is a condition of accepting the Prize the Prize Winner signs any such legal documentation.

49. Nothing in these Terms and Conditions limits, excludes, or modifies or purports to limit, exclude or modify the statutory consumer guarantees as provided under the Competition and Consumer Act, as well as any other implied warranties under the Australian Securities and Investments Act 2001 or similar consumer protection laws in the State and Territories of Australia (“Non-Excludable Guarantees”). Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees, the Promoter (including its officers, employees and agents) excludes all liability (including negligence), for any personal injury; or loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the promotion and:

a. any technical difficulties or equipment malfunction (whether or not under the Promoter’s control);

b. any theft, unauthorised access or third party interference:

c. any entry or prize claim that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoters)due to any reason beyond the reasonable control of the Promoter;

d. any variation in prize value to that stated in these Terms and Conditions;

e. any tax liability incurred by a Winner or entrant; or

f. use of the prize

50. If this promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Promoter, the Promoter reserves the right, in its sole discretion, to the fullest extent permitted by law: (a) to disqualify any entrant; or (b) subject to any written directions from a regulatory authority, to modify, suspend, terminate or cancel the promotion, as appropriate, subject to government legislation

51. All entries become the property of the Promoter.

52. The Promoter shall not be liable for any loss or damage whatsoever which is suffered (including but not limited to indirect or consequential loss) or for any personal injury suffered or sustained in connection with any prize/s except for any liability which cannot be excluded by law. The Promoter is not responsible for any incorrect or inaccurate information, either caused by the entrant (or phone user) or for any of the equipment or programming associated with or utilised in this Competition, or for any technical error, or any combination thereof that may occur in the course of the administration of this Competition including any omission, interruption, deletion, defect, delay in operation or transmission, communications line or telephone, mobile or satellite network failure, theft or destruction or unauthorised access to or alteration of entries.

53. You consent to the Promoter collecting your personal information for the purpose of conducting and promoting this Competition (including but not limited to determining and notifying the Prize Winner and prize fulfilment). Your personal information may be disclosed to a third party as a result of entering this competition. Your personal information may be disclosed to State and Territory lottery departments and the Prize Winners’ names published as required under the relevant lottery legislation. For purposes of public statements and advertisements The Promoter will only publish the Prize Winner’s surname, initial and State. A request to access, update or correct any information should be directed to the Promoter. If you are not willing for this to occur you cannot participate in the promotion.

54. The Promoter is bound by the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth) and by entering the Competition, you (the entrant) are taken to consent to The Promoter’s privacy policy which contains information, amongst other things, about how you may access personal information that is held by The Promoter and seek correction of such information. See https://qldbeerco.com.au/policies/privacy-policy

55. The Promoter is Queensland Beer Co Limited (ABN 93 652 098 416) of 53-55 McCarthy Road Salisbury QLD 4107